Russian chain delivers pizza by drone
It's a bird! It's a plane! No, it's a pizza delivery drone!
Dodo Pizza in the northern Russian city of Syktyvkar posted a video online over the weekend showing the first airdrops of pizzas to customers.
They have promised the service is not just a one-time PR stunt.
“We already sold six pizzas in one and a half hours using a drone. It is a real business model,” manager Ilya Farafonov said.
“You should see the faces of people when their pizza arrives from the sky, it’s like magic,” he added.
The Russian fast food chain claims to be the first to offer pizza delivery by drone.
In the video, a pizza agent in an orange vest dispatched to a local park is shown taking orders from a gaggle of hungry students.
Moments later, a tiny copter comes into view and lowers a pizza to the customers on a piece of extending rope.
“People didn’t want to order pizza before, but now they do,” said Mr Farafonov.
Snag in the plan
The fast food chain hopes to expand delivery by drone to 18 other Russian cities, flying pizzas to beaches and university campuses.
But the only snag is that the destination and route of each drone flight have to be carefully planned and preapproved by authorities, Mr Farafonov said.
Although other chains, such as Domino’s in the UK and a company in India, have previously attempted to deliver pizza by drone, Mr Farafonov said these had never developed into “real delivery”.
Retail giant Amazon announced last year it was looking into delivering its packages by drone and several companies already use the unmanned aircraft to distribute their products.