Firms luring trainers
Pokemon enthusiasts are not the only ones caught up in the Pokemon Go craze in Singapore.
Shopping malls, restaurants and even service providers are cashing in on the mobile phone game's popularity.
From today till Sunday, Singtel will be releasing Lure Modules at PokeStops near 10 Singtel retail outlets across the island.
Pokemon Go trainers can claim "survival kits" consisting of a poncho, water bottle and snacks at each store from 11am to 7pm on a first-come, first-served basis every hour.
Ms Diana Chen, Singtel's vice-president of mobile marketing, said: "Many of our customers have been swept up in Pokemon Go fever and we wish to thank them for their support by giving them a special experience of the game."
GRAB 'EM ALL
Grab Singapore has also jumped on the Pokemon Go bandwagon.
In collaboration with Google Maps, the hire-car service has launched a crowd-sourced Pokemon Go map of Singapore on its website.
Users can expect to find rumoured and verified Pokemon spawn points, nests and gym locations.
There might even be hidden promotion codes for certain destinations.
Pokemon trainers may also find love on their Pokemon hunting adventures. Dating app LunchClick is organising a Pokemon hunting event for singles on Sunday.
Participants will be placed in teams and will compete to catch strong Pokemon.
"Pokemon Go doesn't just help to strengthen existing relationships between couples, and among families and friends. It's also a great way to build new relationships," said Ms Violet Lim, the chief executive officer of LunchClick and co-founder of parent company Lunch Actually.
And since it is thirsty work chasing Pokemon, some pubs are offering Pokemon deals.
Just don't drink and drive while on the hunt.
- NURUL ASYIKIN YUSOFF