Irvins takes its salted egg goodies to the US after growing Web presence

Locally inspired snacks such as salted egg fish skin have found their way into more stores and homes around the island - and even beyond Singapore to countries such as the United States.

This is all thanks to the digitalisation efforts of local company Cocoba, which owns the popular brand Irvins, known for its salted egg goodies.

When the pandemic hit last year, it suffered a sharp fall in

revenue as it had to rely mainly on price-sensitive domestic consumers instead of tourists.

As more consumers turned to online shopping during the pandemic, the company responded in force with multiple digital points of sale.

Chief executive Irvin Gunawan said: "In Singapore alone, we now have our own website, as well as a presence on Lazada, Shopee, RedMart and Grab, among others."

He added: "We opened up many e-commerce channels around the world in order to make it easier for people to purchase our products online.

"People in the US can also buy our products on our website and have the products delivered to their homes in a few days' time."

The company made such international deliveries possible through partnerships with logistics provider DHL.

Cocoba intends to further expand into overseas markets with help from Enterprise Singapore. - THE STRAITS TIMES