Match monkeys to win $17,000
He has been buying The New Paper (TNP) every day since it was launched in 1988.
Such loyalty has reaped rewards for Mr Chiew Hock Hai, 69: Not only has he been kept informed of the news, he has won $6,000 for doing so.
The retiree struck it big during TNP Bonus Challenge SEA Games Edition in June last year.
"I just couldn't believe I won. I was so shocked and happy," he said.
And for the next two weeks, he intends to find out if TNP and the Year of the Monkey will together bring him good fortune.
In our latest contest to entertain and reward readers, the TNP Fortune Monkey will be running from Feb 9 to 24.
Up to $17,000 in cash is to be won.
Readers stand to win $100 daily and jackpot cash prizes that start from $1,000.
If there are no jackpot cash winners, the money will snowball.
Mr Chiew said: "I'll definitely take part in TNP Fortune Monkey."
As each copy of TNP will come with different sets of three monkeys, Mr Chiew intends to buy 10 copies on the first day of the contest. (See graphic below.)
But he added: "Even if there's no contest, I'd still buy TNP daily for the news."
Another reader, Ms Joanne Lee, bagged $12,100 after winning the TNP Bonus Challenge Candy Crush Edition in October last year.
"My finances were very tight then and it really came at a good time. I was so ecstatic," said the 37-year-old homemaker.
As a TNP SuperKaki, she qualified for special privileges, including five additional TNP Bonus Challenge cards.
It was one of those cards that won her the cash.
Ms Lee said: "It didn't even cross my mind that I'd win. When I realised I'd won, I thought there would surely be many other winners and I'd have to share the money. But I didn't have to.
"I'll see if I have the luck again this Chinese New Year. Hopefully I'll win again."
In the same month, another TNP SuperKaki, civil servant Barry Ho, 35, won a pair of Makan Mania tickets in a lucky draw for TNP SuperKakis.
The tickets entitled him to dine at a restaurant for free.
Mr Ho said: "I'll keep a lookout for the upcoming challenge for sure."
TNP SuperKakis will receive an additional $50 on top of their cash prizes if they win.
For more information about TNP Fortune Monkey, visit tnp.sg/cny2016.
Even if there's no contest, I'd still buy TNP daily for the news.
- Mr Chiew Hock Hai, who previously won $6,000 in a TNP Bonus Challenge