Movies, music, makan and more
The New Paper's entertainment pullout M goes online
The New Paper readers know that the entertainment pullout M, published every Wednesday, is where they go to for three Ms - movies, music and makan.
Now they can add a fourth M to it: more.
That's exactly what the new M microsite (tnp.sg/m) promises.
Nestled within the popular TNP website (tnp.sg), which has seen a staggering growth to monthly page views of at least six million since its relaunch last June, the M microsite was launched to some fanfare last evening.
More than 300 guests got a tantalising taste of it at a trade launch at the Golden Village cineplex at Great World City.
Guests were ushered into a cinema hall for a presentation on the M microsite on the big screen to give them more information on what they can expect of the digital version of M.
TNP digital editor Jonathan Roberts said the M microsite has turned a popular weekly print product into an entertainment and lifestyle online portal.
"It's everything you need for a great weekend of entertainment," he said.
Guests were also given an introduction to the advertising opportunities the microsite offers.
United Overseas Bank (UOB), for one, has already capitalised on these opportunities with its own advertisements lining the sides of the webpage.
The Head of Sales at Singapore Press Holdings Digital, Mr Keith Cheong, said during his presentation: "We believe in innovation and creativity, and welcome brand owners to tell us your key objectives and how TNP M as a platform can help you to convey your message."
TNP spoke to several representatives from various companies, all of whom expressed interest in the site.
Kaplan Singapore marketing executive Koh Yan Ling said: "I'm in the education industry. This suits my target audience, who are interested in movies and entertainment, so I'm thinking of buying into the advertising spaces.
"The microsite looks good and it's easy to use as well."
Ms Jessica Low, a manager of student recruitment at Singapore Institute of Management University, agreed that the site attracts the right audience for her.
She said: "I would use it for promoting events and more informal things. It looks interesting and the profile of the people who would visit the site are our target audience.
"It looks very enticing because it uses a lot of pictures and I like the concept of M that ties everything together."
Miss Wong Su Yee, senior brand executive of Oppo Singapore, also looks forward to future collaborations.
She said: "We want to explore because it's a lot of lifestyle-related information and our phones are a part of people's lifestyle. It also has nice visuals and good headlines."
Guests last evening got up close and posed for photographs with the Harley-Davidson Street 750.
The motorcycle is the latest in the Harley-Davidson's Dark Custom series and is also the bike Chris Evans' character, Captain America, rides in the Avengers: Age of Ultron.
One FM 91.3 DJs Desiree Lai and Andre Hoeden entertained the crowd with games and activities with an Avengers theme.
Following the presentation, when all the business talk was done, the lights were dimmed for an exclusive screening of Avengers: Age of Ultron.
SPECIAL TICKETS FOR TNP READERS
The Harley-Davidson Street 750 on display at the M microsite launch is the same model Captain America rides in Avengers: Age of Ultron.
In line with this, Harley-Davidson Singapore is giving away 10 pairs of tickets to The New Paper readers for a screening of the movie today.
Four readers with Class 2 (above 400cc) motorcycle licence will get a chance to ride with a convoy of about 40 Harley-Davidson motorcycles to the screening at Suntec City.
The riders will also receive a pair of movie tickets each.
Harley-Davidson Singapore has received more than 100 sign-ups from TNP readers for the competition.