You don't have to be rich to enjoy good design
Homestyle guru Laurence Llewelyn-Bowen works with Courts to launch furniture and accessories of 'sophistication and opulence'
British interior design guru Laurence Llewelyn-Bowen will be sprucing up local homes soon.
He has teamed up with Courts - Singapore's largest retailer of electrical, IT and furniture products - to produce a range of furniture and accessories to be launched later this month.
Courts will also be retailing a limited-edition furniture piece designed by Llewelyn-Bowen to commemorate SG50, inspired by elements of our local culture.
Said Llewelyn-Bowen: "I'm 50, too. I like the idea of celebrating the two birthdays at once!
"We'll have 12 pieces, 12 looks and a limited edition SG50 collection.
"Singapore has always had such an incredible glamorous association. It's always a fusion of the best of the West and the best of the East.
"We are keen to explore a much more sophisticated and opulent look but with a streamlined shape."
Llewelyn-Bowen added that he will have a "huge collection" for the May launch and, in a couple of months' time, he will be adding new items including accessories.
"There is tremendous sense of change in Singapore and generally in Asia. As a designer, it's wonderful to reflect that.
"You don't have to throw out anything but you can rearrange things and add some accessories."
Llewelyn-Bowen is more than just a designer.
He is also a television personality who was last seen as head judge in Star World's The Apartment: Celebrity Edition. He helms design company LLB Design and in the UK, his home furnishings products are carried by top retailers such as John Lewis and Harrods.
But Llewelyn-Bowen stressed that design is "not just for rich people".
"People are looking at what they can do in their home to celebrate their own success. It used to be that design was just for kings and emperors.
"Now, anyone who works hard can treat themselves to get what they deserve and what they want.
"I did a lot of high-end projects in the UK and Thailand, but the minute I started with the television programme (popular interior design programme Changing Rooms in 2003 and 2004), I felt that satisfaction is actually getting it to as many people as possible for them to enjoy.
"This is the real joy in teaming up with a retailer like Courts where I can make on a big enough scale to get to as many people as possible and to keep the price really keen."
And he has in mind how the Laurence Llewelyn-Bowen shopping experience will be like.
"It's very difficult in Singapore to go into a store and have an end room in front of you. You go into a sofa store, you go to a carpet store, you go to a wallpaper store.
"What we're going to do with Courts is to put it all together into a lifestyle choice.
"We want customers to feel happy and comfortable coming into Courts and seeing how they all fit together."
WIN A $10,000 MAKEOVER
Want to have Laurence Llewelyn-Bowen give your living room a makeover?
One lucky reader of The New Paper will win that amazing opportunity, worth more than $10,000, in a contest organised by Courts Singapore and TNP.
The winner will get a Llewelyn-Bowen-designed sofa plus the priceless experience of having him lead your living room makeover.
1. Take a picture of your living room
2. Tell us about yourself, your style, your areas of interest and why your living room needs a makeover.
3. Also tell us about your living space - the size of your home (for example, HDB three-room, condominium studio) and special features to take note of.
Llewelyn-Bowen will pick the winning entry on May 25 and visit the winning home on May 27.
E-mail the picture and details together with your name, IC number, address and telephone number to firstname.lastname@example.org.
Contest closes at 11.59pm on May 24.