Singtel cuts ties with Gushcloud

Singtel said it has terminated the services of social media agency Gushcloud, which was engaged to promote a marketing campaign that ended up disparaging rival telcos M1 and StarHub.

Singtel Group CEO Chua Sock Koong also apologised to M1 and StarHub in a statement on Facebook yesterday, saying that "our actions in this incident did not live up to our high standards and values".

She added that the Singtel employee involved in the marketing campaign was no longer with the company.

Ms Chua said:

"In June 2014, we worked with a digital agency to promote a youth marketing campaign.
"We regret that a Singtel employee who worked on this campaign did not adhere to our professional standards and values.
"We have since terminated the services of the agency and the employee is no longer with us."