Trucks with huge adverts of breasts cause 517 road accidents in a day

Breasts can be distracting. Bare breasts? Even more so.

So when 30 trucks travelled around Moscow with a photo of a topless woman plastered on their sides, trouble ensued.

We're talking 517 road accidents in a single day.

The trucks left collisions in their wake as drivers got, well, distracted.

Cars hit other cars. Cars hit buildings. Cars hit landmarks. Cars hit everything, really.

'Made me late'

Irate drivers called the cops to complain about the advertisements, which carried the tagline "They attract". (How apt.) reported motorist Ildar Yuriev, 35, as saying: "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by."

"Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket.” (sic)

Trucks impounded

Russian police sent patrol cars to round up the trucks. The ads were covered up and the trucks were impounded.

Whose bright idea was it to stick boobs on trucks? Moscow-based company Sarafan Advertising Agency.

Mail Online reported a spokesman for the agency as saying: "We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.

"We wanted to draw attention to this new format with this campaign."

Well, mission accomplished, we guess.

Compensate us

RYOT reported that drivers are demanding that the agency compensate them, with many even planning to sue.

The ad agency spokesman said: "In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance."

Sources:, Mail Online, RYOT, Deccan Chronicle