'We need your help': Corndog stall at Singapore Night Bazaar risks $10k loss due to low footfall

The owner of Kwazy Korndogs has made a desperate plea on TikTok, revealing that her corndog stall is on the brink of losing $10,000 at the Singapore Night Bazaar due to poor turnout.

"We are on the verge of losing $10K. We need your help," she said in the video, which has since garnered over 400,000 views and more than 1,400 comments.

Despite the bazaar's prime location at Bayfront and a visually appealing setup, the crowds simply failed to show up.

Daily sales as low as $17

In her video, the owner shared that rent costs $500 a day.

While the stall earned a healthy $560 on opening day, sales dropped sharply over the next four days -- falling to between $32 and just $17 daily.

She also spoke to nearby vendors, who reportedly managed to sell just two food portions and one packet of candy that day.

"Maybe there's a lack of marketing by the organisers," said the owner of Kwazy Korndogs. "Maybe there's just no weekly crowd."

She added that feedback has been submitted to Singapore Night Bazaar, and they are waiting for a response.

Feeling "hopeless", she said stallholders now feel it's on them to pull in visitors.

"If you like food, nostalgic rides, beautiful lighting, and want to catch the NDP fireworks, please stop by," she urged.

The stall will be operating daily from 4pm to 10pm daily until August 10.

The New Paper has reached out to Singapore Night Bazaar for comment.

'Incredibly stressful'

Speaking to The New Paper, co-owner Jay described their situation as "incredibly stressful".

The 30-year-old shared that he and his wife, Hazel, 28, have been running the business full-time for two years.

Based on current figures, he estimated that they have lost around $8,000 to $10,000 at this event alone.

Jay described this as the "worst" event they've participated in so far, adding that they typically take part in three to four events each month.

He cited poor marketing by the organiser as the key reason for the lack of turnout.

"Evidently from my post, 90% of the comments highlighted that they had never heard about this event," said Jay.

While acknowledging that the organiser is seasoned at running such events, he noted that they typically rely on "organic crowds" to show up.

"Perhaps they were overconfident about this event," he added.

Netizens unaware of bazaar

Netizens flooded the comments with sympathy, many admitting they hadn't even heard of the bazaar.

"Nobody knows about this event," one commenter wrote, pointing to a lack of marketing by the organisers.

Others echoed the sentiment, saying they only found out about the event through the video.

"I work at Bayfront area and I also didn't know about this event until I saw this," said another commenter.

One user promised to swing by: "We will visit this Friday."

Jay described the outpour of support online as "heartwarming", adding that it had been completely unexpected.

"We're really grateful that many people commented really positively, saying that they will support us, and asking us to keep our heads up."