Winner crowned in 10th annual toilet paper wedding dress contest

There was something old, something new, something borrowed and something double-ply for 10 designers who battled it out on Thursday for $10,000 and the top prize in the 10th annual toilet paper wedding dress contest held in New York City.

The elaborate gowns, headpieces, purses and lacey veils showed off at the competition could be made of nothing but rolls of Charmin Ultra Soft toilet paper, and materials like glue, tape and thread, organizers of the event by Cheap-Chic-Weddings.com said.

The gowns - some long and flowing and others cut off above the knees - were adorned with intricate toilet paper pearls and flowers.

Designer Andrade puts the final touches on her creation named 'Elizabeth' during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

A model presents a creation by designer Haska of Surfside Beach, South Carolina during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

A model presents a creation by designer Cazares during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

Designer Hass puts the final touches on her creation named 'Jubilee' during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

A model presents a creation by designer Razo during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

The winning dress, named Romance on a Roll and crafted by 28-year-old Susan Brennan of Orchard Lake, Michigan, took some 20 rolls to craft.

The ornate, full-length gown was dotted with complex floral and lace designs, and could be detached at the waist to reveal a 1920's flapper-inspired dance dress underneath.

Designer and model Brennan is helped by an assistant while modeling during the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

Designer and model Brennan presents her dress named "Romance on a Roll" after taking first prize at the 10th annual toilet paper wedding dress contest in Midtown, New York. REUTERS

It took a month of work, said Brennan, who co-owns the online boutique Fare Oak and is a professional cheerleader for the Detroit Pistons.

But the work was well worth it for the three-time winner, with her dress earning the $10,000 prize.

The contest, complete with a runway judging, was held on the rooftop balcony of the Sanctuary Hotel in Manhattan and was sponsored by Procter & Gamble's Charmin toilet paper.

- Reuters