Instagram hits 400 million users, running ahead of twitter
Instagram has announced that they've grown to 400 million users, only nine months after announcing that they'd hit the 300 million mark.
The online mobile photo-sharing, video-sharing and social networking service posted an image early Wednesday (Sept 23) morning, announcing their remarkable growth and welcoming new Instagrammers.
It now officially has a larger user base than Twitter, which last reported 316 million users.
The Facebook-owned service was launched in October 2010 and gained rapid popularity with over 100 million active users as of April 2012 and 300 million in December 2014.
The company stated that more than half of the last 100 million of its new members live outside the US, notably in Brazil, Japan and Indonesia.
Among the most followed accounts include those of retired football player David Beckham (@davidbeckham), reality television personality Caitlyn Jenner (@caitlynjenner) and K-pop star T.O.P ( @choi_seung_hyun_tttop).
The company also posted: "When Instagram launched nearly five years ago, 400 million seemed like a dream. Now, we continue to strive to improve Instagram — helping you experience the world through images and connect with others through shared passions."
In Singapore, over 1.38 million people own an Instagram account, according to hashmeta, which means one in every four people use it.
There has also been an increase of 'blogshop' Instagram accounts, largely because it is easy to use with features such as 'tagging' and 'explore', which increase user interactivity.
Other similar services such as Snapchat (100 million in May) and Kik (200m in January) are also catching up on the social media race.