SPH launches golf card in Bintan

SPH Pacom, a fully-owned subsidiary of Singapore Press Holdings Ltd (SPH), moved into the golf marketplace in a big way with the launch of the SPH Golf Card Membership at Laguna Bintan Golf Club yesterday.

SPH Pacom, publisher of Golf Vacations and golf/women magazines, said that the card is available at an introductory fee of only $150 per year for a limited period.

The value is quickly realised and superseded with this one-of-a-kind card that lets its members maintain their handicaps and be covered by a global golf insurance, and also enjoy a host of golfing and lifestyle benefits such as shopping and dining discounts as well as travel and spa privileges with various partners who support the programme.

A key supporter to the programme is Ross Tan, President of the Singapore Golf Association (SGA), who said: "Congratulations to SPH on its new initiatives to promote golf. The SGA is glad to accept the club as its Associate Member and we look forward to working together for the betterment of golf in Singapore."

Another key partnership with Laguna Golf under the Banyan Tree Group led to a joint launch of the SPH Golf Card together with the grand re-opening of Laguna Golf Bintan yesterday.

Members of the SPH Golf Card will be able to enjoy a complimentary round of golf at each of Laguna Golf's renowned regional courses in Bintan, Phuket and Danang, central Vietnam.

Thereafter, members pay an attractive preferred rate of $48 per round at Laguna Bintan Golf Course, the card's preferred golfing partner.

The partnership between Laguna Golf and SPH Golf Card was launched yesterday at a press conference by Laguna's golf ambassador and six-time Major champion, Sir Nick Faldo, who was presented with an honorary membership.

Other than Bintan, SPH Golf Card members who drive to nearby Johor Baru can enjoy a complimentary round of golf at the Horizon Hills Golf Club, previously host of the Asian Tour's Johor Open.

Another unique partnership allows members to tee off at the great golf courses in Australia.