Telling it… with a T-shirt
In another PR blunder, Manchester United's sponsor has released a T-shirt that reminds fans that their football has been about as fun as a colonoscopy.
Adidas is now selling a T-shirt that reads: "Duty to entertain, Red Devils". It's the sort of slogan that has been painted onto banners of protest all season. But this slogan is on sale at the Old Trafford club shop.
Honestly, you couldn't make it up. But maybe United are onto something. Telling the brutal truth might be the way forward, perhaps creating a post-modern, ironic T-shirt that shows how hip the club's decision-makers really are. Or they could just think supporters really are that blur.
Either way, it could be a licence to print money. So, taking the lead from the Red Devils, here are some truthful T-shirt slogans…