Hugo Boss makes debut in BT Corporate Golf League
The sport of golf and Hugo Boss have had a long relationship.
So it did not come as a surprise when the fashion, luxury and sports goods company decided to make its debut in this year's Business Times Corporate Golf League.
The six-leg competition tees off on Thursday afternoon at the Singapore Island Country Club's Island course at Upper Thomson.
Steven Lam, managing director of Hugo Boss South East Asia, described the tournament as a "good platform" to develop its golf brand in the local corporate community.
"Golf is one of the sport that Hugo Boss focuses on and it made its first foray into golf sponsorship in 1985 by supporting Bernhard Langer. This marked the beginning of an ongoing association with the sport that currently includes Martin Kaymer and Henrik Stenson," he said.
Langer, 59, is a German professional golfer and a two-time Masters champion who was the sport's first official No 1 ranked player in 1986.
Kaymer, 32, is also a professional from Germany and a two-time Major winner who was world No 1 for eight weeks in 2011.
Stenson, 41, is the first Swedish male professional to win a Major, having won the 2016 British Open Championship at the Royal Troon Golf Club in Scotland with a Slam championship record score of 264.
Lam added: "For many years, Hugo Boss has traditionally supported top-tier tournaments in addition to outfitting individual players like Stenson and Kaymer."
The group currently co-sponsors two international events on the European PGA Tour, namely, the BMW PGA Championship in Wentworth and the BMW International Open in Cologne.
"Upcoming, we will be sponsoring The Open this month. Locally, we sponsor tournaments like the BT Corporate Golf League where it allows networking in the local context and opportunity to invite some VIPs to the games," said Lam.
Hugo Boss aside, another entry, Team Macallan, will be making its debut in what is considered the best golf tournament for corporates.
Team Gayatri, regular participants and huge sponsors for the event, have assembled a team all set to have fun in the tournament.
Gayatri owner G Shanmugam said: "I have told my players that we are not competing in the event with the sole purpose of winning. I want my players, mostly 15-handicap index and higher, to enjoy the games."
DHL Singapore, which is celebrating its 45th anniversary, is making a comeback to the competition.
The very popular Audi is heavily involved as presenting sponsors and are offering a car for hole-in-one. Other sponsors for the hole-in-one prizes are Philip Stein, Buben & Zorweg and Kemala Villas.
Among the cash sponsors are Audi, Edrington, DHL, Boustead, Centurion, Banyan Tree and Tat Hong.
A new sponsor on board this year is Constance Hotels. Another supporter is Acushnet, who is providing Titleist NXT or FJ t-shirt in the goodie bags.
F&B sponsors on the course include Gayatri, Polar Puffs, Macallan, Perrier, Polar Pump Water, Sportade and SunMoon Food.
There are 12 teams in the main competition, while 11 teams are playing in the social event.