F1 to enable live in-play betting

Sep 19, 2018 06:00 am

Formula One announced a sponsorship and data rights deal with Interregional Sports Group (ISG) yesterday that said it will enable the development of live in-play betting.

The Financial Times reported earlier that the deal to sell betting sponsorships was worth at least US$100 million (S$137m) over five years. F1's commercial rights holder is John Malone's US-based Liberty Media, who took full control in January last year.

"As part of the deal, ISG will have the right to sub-license betting partnership rights to select betting brands around the world, subject to regulations," F1 said.

It said that would include regionalised branded on-screen graphics, physical and virtual trackside signage and integration across F1's digital and social platforms.

The Financial Times said ISG would pay an upfront fee to Liberty and recoup that money through separate deals with gambling sponsors. - REUTERS